Womenswear Daily (WWD) has been around for over 100 years, and its most beloved product is the Digital Daily. Fashion powerhouses devoutly follow this go-to newspaper for the latest industry news. With such a strong and influential audience, they deserved more than just a PDF—so I launched the first-ever fully digital version of the Digital Daily.
Womenswear Daily (WWD) has been around for over 100 years, and its most beloved product is the Digital Daily. Fashion powerhouses devoutly follow this go-to newspaper for the latest industry news. With such a strong and influential audience, they deserved more than just a PDF—so I launched the first-ever fully digital version of the Digital Daily.
Of course, we would want subscribers to read through every page of the newspaper, but that's not a realistic expectation. The design for the landing page approached a scannable experience that highlighted key pages, such as Reviews, In Focus, WWD Milestones, and Fashion Scoops.
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