The Foundry partnered with Walmart to create an awareness campaign for the launch of Walmart+, a new kind of membership. We created 6 digital articles, all with custom photoshoots.
We leaned into the expertise of Meredith editors across AllRecipes, BHG, Entertainment Weekly, Parents Latina, People en Espanol, and Real Simple. This editorial alignment made each article feel organic to the brand in which it was rooted.
The Foundry partnered with Walmart to create an awareness campaign for the launch of Walmart+, a new kind of membership. We created 6 digital articles, all with custom photoshoots.
We leaned into the expertise of Meredith editors across AllRecipes, BHG, Entertainment Weekly, Parents Latina, People en Espanol, and Real Simple. This editorial alignment made each article feel organic to the brand in which it was rooted.
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