WALMART+

The Foundry partnered with Walmart to create an awareness campaign for the launch of Walmart+, a new kind of membership. We created 6 digital articles, all with custom photoshoots.

We leaned into the expertise of Meredith editors across AllRecipes, BHG, Entertainment Weekly, Parents Latina, People en Espanol, and Real Simple. This editorial alignment made each article feel organic to the brand in which it was rooted.

 

WALMART+

The Foundry partnered with Walmart to create an awareness campaign for the launch of Walmart+, a new kind of membership. We created 6 digital articles, all with custom photoshoots.

We leaned into the expertise of Meredith editors across AllRecipes, BHG, Entertainment Weekly, Parents Latina, People en Espanol, and Real Simple. This editorial alignment made each article feel organic to the brand in which it was rooted. 

ALL RECIPES

ALL RECIPES

WALMART+_BetterForYourSnacks_AR_1
WALMART+_MovieNight_EW_15
WALMART+_BetterForYourSnacks_AR_5

PEOPLE EN ESPANOL

PEOPLE EN ESPANOL

WALMART+_DIYHalloween5
WALMART+_3BeautyLooks_PESP6
WALMART+_DIYHalloween5-Copy-5a
WALMART+_3BeautyLooks_PESP16a

ENTERTAINMENT WEEKLY

ENTERTAINMENT WEEKLY

WALMART+_MovieNight_EW_1
WALMART+_MovieNight_EW_5
WALMART+_MovieNight_EW_16

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