EMPATHY SUITS

"Empathy Suits" is one of the many executions in The Foundry's yearlong Women's Initiative with Ford. We utilized Ford's empathy suits to align with Mother's Day. We pushed the "Move Like a Woman" narrative to take a moment and understand what's it's like from our mom's perspective. 

We produced 3 digital articles that showcase husbands experiencing what it's like to be pregnant and daughters understanding what it's like to move in old age.

EMPATHY SUITS

"Empathy Suits" is one of the many executions in The Foundry's yearlong Women's Initiative with Ford. We utilized Ford's empathy suits to align with Mother's Day. We pushed the "Move Like a Woman" narrative to take a moment and understand what's it's like from our mom's perspective. 

We produced 3 digital articles that showcase husbands experiencing what it's like to be pregnant and daughters understanding what it's like to move in old age.

TIME: Engineering Empathy

TIME: Engineering Empathy

REAL SIMPLE: IN HER SHOES

REAL SIMPLE: IN HER SHOES

REAL SIMPLE: EXPERIMENT IN EMPATHY

REAL SIMPLE: EXPERIMENT IN EMPATHY