FOOTWEAR NEWS REDESIGN
Content is still king, but so is business! In this redesign of FootwearNews.com, the challenge was to strike a balance between editorial storytelling and sponsored content. Collaborating closely with the President and Editor-in-Chief, I crafted a solution that served both editorial integrity and business needs.
FOOTWEAR NEWS REDESIGN
Content is still king, but so is business! In this redesign of FootwearNews.com, the challenge was to strike a balance between editorial storytelling and sponsored content. Collaborating closely with the President and Editor-in-Chief, I crafted a solution that served both editorial integrity and business needs.
STRUCTURE
Just like building a home, a solid foundation is key. We explored various iterations for organizing the homepage, ensuring sponsored content was seamlessly integrated. Below are a few of the final wireframes, where the cadence and flow of content heavily influenced the structure.
THE NEW FOOTWEARNEWS.COM
A key part in my role at FMG was unifying all brands under one cohesive umbrella. For this redesign, we consciously brought Footwear News to the "dark side" by embracing a red, black, and white color palette—aligning it with both the Fairchild brands and our parent company, Penske Media Corporation. Here is the home page, followed by the different modules on mobile
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