Olay Why It Works
Paralleling off of InStyle's "Does It Really Work?" franchise, "Why It Works" platformed Olay as a brand that can be trusted. This campaign ran across 6 Time Inc. brands: People, People en Español, InStyle, Southern Living, and Health. We worked with different influencers who spoke to the product’s scientific innovation, prestige and value.
WHY IT WORKS
The Foundry partnered with Olay to celebrate their premium, science-driven products. Why It Works is an advertorial series that leveraged the popular editorial “Does it Really Work.”
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