The Foundry partnered with Porsche to promote the new Porsche Panamera. The goal of the campaign was to align the Porsche brand with a luxury audience. We achieved this through the reach of iconic brands Food & Wine and Travel + Leisure.
To align with the launch of the Ford 2018 Expedition, I designed a content hub with 18 epic trips that seamlessly integrated the new features of the car. This project was a huge undertaking as we had a little over a month to produce all 18 expeditions. We made a compromise with Ford that we could produce 4 custom photo shoots and 2 custom video shoots. The rest of the expeditions utilized stock photography.
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Chateau Ste. Michelle WinesCreative Direction & Design
Ford 18 ExpeditionsCreative Direction & Design
Footwear News RedesignCreative Direction & Design
Porsche PanameraCreative Direction & Design
AstraZeneca HorizonsCreative Direction & Design
WWD DigitalCreative Direction & Design
Nespresso at the Edition HotelCreative Direction & Design
StarbucksCreative Direction & Design
Walmart+ LaunchCreative Direction & Design
Miele Kitchens x Food & WineArt Direction & Design
Ford Empathy SuitsArt Direction & Design
Olay Why It WorksProject type
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