HORIZONS

The Foundry partnered with AstraZeneca to increase awareness for the cancer medication. Our creative team built a patient-first lung cancer resource to provide guidance throughout the entire treatment journey—from diagnosis to pre- and post-treatment. The result was a content hub called "Horizons" that features 48 licensed articles, 12 native articles, and a recipe finder tool housing 500+ recipes.

The campaign delivered 200K+ views on the homepage and a 19.3% engagement rate, which is 147% above benchmark.

HORIZONS

The Foundry partnered with AstraZeneca to increase awareness for the cancer medication. Our creative team built a patient-first lung cancer resource to provide guidance throughout the entire treatment journey—from diagnosis to pre- and post-treatment. The result was a content hub called "Horizons" that features 48 licensed articles, 12 native articles, and a recipe finder tool housing 500+ recipes.

The campaign delivered 200K+ views on the homepage and a 19.3% engagement rate, which is 147% above benchmark.

VIEW SITE

The main goal for the site was to create a 2.0 version of last year's site. Along with the branding, the team reworked the navigation and page layouts to highlight key information and guide users throughout the site.

The main goal for the site was to create a 2.0 version of last year's site.

Along with the branding, I reworked the navigation and page layouts to highlight key information and guide users throughout the site.

HOME PAGE

HOMEPAGE

On the home page, the user is introduced to our custom native content first, which fits all of the pillars and then gives them an option to explore content relevant to their stage of cancer.

The Recipe Finder had a significant amount of engagement last year, so we added strategically placed points of entry throughout.

On the home page, the user is introduced to our custom native content first, which fits all of the pillars and then gives them an option to explore content relevant to their stage of cancer.

The Recipe Finder had a significant amount of engagement last year, so we added strategically placed points of entry throughout.

PAGES

1. Stages of cancer landing page
2. Article page
3. Guided Meditations & Mindfulness
4. Recipe Finder

TYPOGRAPHY

COLOR

The concept for this refresh was a morning routine. I expanded the blue color palette introducing gradients that were inspired by the gradients in the morning sky.

My concept for this refresh was a morning routine. I expanded the blue color palette introducing gradients that were inspired by the gradients in the morning sky.

ELEMENTS